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Care Creations on the Road, a mobile concept for BASF personal care technical, marketing and sales experts, ensures safe interaction with customers.
September 24, 2021
By: TOM BRANNA
Editor
BASF has introduced Care Creations on the Road, a new mobile concept for BASF personal care technical, marketing and sales experts, to safely interact and engage with customers. Small teams of BASF experts host exclusive outdoor events where customers can try sample kits, participate in live demonstrations, ask questions and discuss new trends and industry topics. “Care Creations on The Road has allowed us to pivot from our new norm of virtual meetings to provide our customers the oppo...
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